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Toronto Telegram
January 11, 1969
It's switched-on Bach By Peter GODDARD
The first fact that had to be faced in 20th century music was Schoenberg's "emancipation of dissonance."
Gone was the comfortable Wagnerian purple musical prose. The next fact was what avant-gardist John Cage called "the emancipation of music from its note".
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Life
January 24, 1969
Synthesizing Johann S. Bach SWITCHED-ON BACH By Richard Freedman
Baroque composers were notably less uptight than later musicians about what particular instrumental form their works should take. Bach, Vivaldi and Handel were professionals, willing to alter specific instrumental timbre to fit the forces available at any given performance as long as the grand architectural design of the work remained intact.
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SATURDAY REVIEW
JANUARY 25, 1969
THE "SWITCHED-ON BACH" STORY By IVAN BERGER
CAN Bach be synthesized Without becoming ersatz? He Can- as shown by Switched-On Bach (Columbia stereo, MS 7194, $5.98), ten works of Bach performed on a Moog Electronic Synthesizer by composer and synthesist Walter Carlos, assisted by musicologist Benjamin Folkman.
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Newsweek
February 3, 1969
MUSIC - Electric Bach By Hubert Saal
It seems like a mismatch between musician and instrument. Twenty-nine year-old Walter Carlos, slender and delicate, with long brown hair, looks like a Bellini portrait of a Renaissance prince. His instrument, the Moog Synthesizer, a 5-by-5 homunculus with dials for noses, tiers of blinking eyes and small gaping mouths fed with a cross patch of wires, looks like the pop portrait of a zany telephone switchboard.
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THE NEW YORK TIMES
February 16, 1969
A Merry Time With the Moog? - By HAROLD C. SCHONBERG
BACH has been arranged by many musicians (just as lie himself arranged music by other composers) for some 200 years. There have been Bach-Mozart, Bach-Liszt, Bach-Busoni, Bach-Schoenberg and Bach-Stokowski.
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Time
March 7, 1969
MUSIC INSTRUMENTS - Into Our Lives with Moog
Modern technology has spawned a new kind of instrument maker. The old craftsmen of music worked with wood, strings and valves; the new ones hook up wires, transistors and wave generators.
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Main Street (Trumansburg) U.S.A.
March 13, 1969
Robert Moog has arrived by HILDA MURPH
TRUMANSBURG - About three years ago a big push was made here, to entice tourism and the business world to settle in our little burg. Committees were formed, meetings held, and color brochures were printed.
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Kansas City Star
March 18, 1969
Musical Magic In Electronic Device By John Haskins
"I sing the body electric," sang Walt Whitman, a century ago. That was all right for those times. Now the tune has changed, and so has the means of making sound, we walk on the distant moon, we invent machines to do our singing for us and we sing the body electronic.
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Daily Orange
April 22, 1969
Electronic Moog music to become the mood music of the future By SUE SHAPIRO
The swinging cats of the music world have turned on to what may be the hottest, craziest new vogue in music since ragtime- the Electronic Sound.
The Sound is a bunch of wild buzzes, squeaks, crackles and hisses produced by a bizarre looking machine called the Moog Synthesizer.
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The Music Director
May, 1969
Moog Synthesizer Is Heart Of JU Electronic Music Studio
As of January 1969, Jacksonville University has formally opened its new Electronic Music studio, thus bringing to fruition plans which in some cases were laid down as long as eight years ago.
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The National Observer
Monday July 21, 1969
Symphony by Synthesizer-Mr. Moog and His Music Monster By Herbert Kupferberg
TRUMANSBURG, N.Y.-A former furniture store on the main street of this rural upstate New York community has become one of the world's busiest centers for the proliferation and dissemination of electronic music.
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Billboard Magazine
JULY 26, 1969
Moog the Medium as Cos. Get Electronic Message By MIKE GROSS
NEW YORK - The Moog has become the pop music industry's new fair-haired boy. A flurry of pop albums using the Moog, an electronic synthesizer that can reproduce any existing sound, have been hitting the market in the past few weeks and more companies are expected to get on the band wagon.
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Ithaca Journal
August 17, 1969
Moog Concert Is Enjoyed By Patricia Nordheimer Journal Staff Writer
Ithacans discovered Robert Moog, the Trumansburg man who switched-on Bach, as some 300 on-shore listeners plus about 30 boatsful gathered Wednesday at the Stewart Park pavilion for the latest in the Summer-Ithaca series of music-by-the-lake.
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New York Times
Sunday August 24, 1969
Is Everybody Going to the Moog? - By Donald Henehan
ROBERT A. MOOG wouldn't mind at all going down in history as the Adolphe Sax of electronic music, or even as its Antonio Stradivari. And it could happen.
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Springfield Union
August 25, 1969
Electronic Marvel Called Moog Produces Sounds of a Symphony
NEW YORK (UPI) - The music industry is getting excited about a new electronic instrument that looks like the biggest thing since the inventidn at the piano 260 years ago.
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New York Post
August 29, 1969
Moog Music Blows Fuses At Museum By Ron Dobrin
Four thousand people still haven't gotten over it.
When they gathered for the jazz concert last night in the Sculpture Garden of the Museum of Modern Art there were no instruments there only three strange looking things that might gave been telephone switchboards and one that most definitely must have been a computer.
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SUNDAY POST-DISPATCH
SEPTEMBER 7, 1969
Moog Music Is Here To Stay
Golden Chance for St. Louis in Powell Hall Proposal
By FRANK PETERS
THE MOOG SYNTHESIZER, whatever else you may think about it, certainly came along at the right time and in the right place.
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Ithaca Journal
September 18, 1969
Moog Plans to Build Manufacturing Plant By John Peck
TRUMANSBURG - With the help of the Trumansburg area Development Corp., R. A. Moog, Inc. here, inventor of the reknowned Moog Synthesizer, expects to break ground for a $200,000 to $300,000 manufacturing plant here this fall.
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The Free Press - Trumansburg NY
September 18, 1969
For R.A. Moog, Inc.
STUDIO, RESEARCH LAB PLANNED
TRUMANSBURG - The Trumansburg Area Development Corp. has reached an agreement with R.A. Moog, Inc. to construct a studio and research facility in the village and will proceed as rapidly as possible with acquisition of land, site development and construction of the building.
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The New York Times
September 21, 1969
Music Mailbag - Rock, Black Musicians and Moog
Tucked away on a 52-acre farm in Trumansburg, N.Y., amid trees and big barns, is the man who is revolutionizing electronic music. And it is just this contrast that R. (for Robert) A. Moog (rhymes with vogue), the 33-year-old inventor of the Moog synthesizer, enjoys.
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AP News features writer
September 27, 1969
It's Called Moog It Plays Music By Mary Campbell
NEW YORK (AP) - Robert Moog, who developed the Moog Synthesizer - a machine that can sound like any musical instrument, and make weird bloop-bleeps as well-insists that the Moog isn't meant to replace the musician.
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St. Petersburg Times
September 28, 1969
Science Put Him In Moog To Compose Electric Music
By Mary Nic Shenk
Your child, the scientist, may grow up to be a composer. Hilton Jones did. He recently joined the music faculty of the University of South Florida (USF) in Tampa to teach composition.
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The New York Times
October 5, 1969
A Tale Of A Man and a Moog By Donal HENAHAN
CLASSICAL music was born free and everywhere is in chains, as Rousseau didn't quite put it. Almost everywhere, anyway. Here and there a performer or a composer can be found filing away at the bonds, sometimes skillfully, sometimes so brutally that poor, old music's leg is in danger of being lopped off in the process.
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Down Beat
October 16, 1969
Four Moogs In a Garden By Don Heckman
AT FIRST SIGHT you just knew it was going to be an unusual evening. Picture it: the sculpture garden of the Museum of Modern Art, one of New York City's few havens of pastoral and aesthetic beauty, the busy tumult of the city muffled by high walls and the branches of overhanging trees.
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Around the Con Edison System
October 1969
THE SOUND OF MOOG MUSIC
If you were to drop in on Robert Moog (rhymes with vogue) as he as tuning one of his Moog Electronic Synthesizers, chances are you'd be "turned on" by a new sound. Bob is the son of George Moog, an assistant general superintendent at the Astoria Transformer Shop.
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Polytechnic Engineer
October 1969
Moog By Fred Ballard
IT'S bigger than a breadbox, but, in the jargon of the recording industry, it might be the biggest "bread" box ever built. It's the Moog Synthesizer, and its first album sold 50,000 copies, at $5.95 each, within six weeks of its release.
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Billboard
November 15, 1969
Exec Has One-Track Mind on Studio; Sees Moog Imperiled
NEW YORK - There's a desperate need for standardization of tracks for recording studios feels Ward Byron, a man who has been connected with such recording studios as National, Gotham, and Broadway, in various capacities ranging from general manager to account executive.
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AUDIO
November 1969
MOOG JAZZ in the GARDEN - BERTRAM STANLEIGH
There has been so great a proliferation of Moog Synthesizer recordings in the last year or so that no general introduction to these instruments is necessary. Probably the best known of the lot has been Columbia's Switched-on Bach, a group of Bach works successfully transcribed for electronic synthesizer by composer Walter Carlos.
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The Miami Herald
December 23, 1969
What's That Noise? A MOOG Synthesizer
TALLAHASSEE Fla. - (AP) - No," says the leader, "that's still not it. Try it again."
The three of them return to the thing. With quick, agile fingers they flip its switches and turn its dials. The one with the copper beard pushes the 'on' switch. The machine emits a deep pulsating rumble.
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Billboard
December 27, 1969
Moog Establishes Role As Musical Instrument By Georges Knemeyer
CHICAGO- Can the Moog Synthesizer be a musical instrument? Can the machine that makes those funny noises actually contribute something lasting to music? Is it more than a toy for someone rich enough to buy one?
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